The branding of the 'Maison Daguier' brand aims to create a captivating visual identity that highlights the craftsmanship and products made with love. The imagotipo features an illustration of Cupid holding a heart, symbolizing the brand's passion and expertise in pastry. The Lovelace typography, with its delicate curves and fluid lines, adds a touch of sophistication that reflects Mr. Daguier's dedication. The primary colors, white and black, are chosen to create a modern, elegant, and refined visual aesthetic. The contrast between these colors creates a strong visual presence, accentuating the illustrations inspired by cross-stitch patterns.